While the collective experience of the people involved in creating ideas for TGU’s clients is incredibly high, it is also fluid as we bring in people to work on specific projects based on their experience and only when needed. When it comes to TGU’s founder, Cam Mitchell, he has spent over 30 years creating and enhancing existing brands while helping them communicate their story to a diverse audience across almost every category and industry.

We believe in authenticity. We believe in brands being useful and living their purpose beyond the manifesto in the boardroom. We believe in distinctiveness and differentiation. In a world drowning in sameness, distinctiveness is the difference between thriving and disappearing. We exist to help brands uncover what makes them irreplaceable—then amplify it with the speed and precision that only a nimble agency can deliver. Because in today's marketplace, being different isn't just better marketing; it's essential for survival.

We are an agile Creative Collective that spans the Strategic, Creative and Production disciplines. We build brands from scratch, or breathe new life into existing ones with strategic brand audits, brand and campaign platforms all the way to execution across the appropriate channels. We strive to find solutions for your brand that are relevant and

With new apps, platforms, and ways to reach customers popping up every day, it's tempting to try to be all things to everybody, everywhere. Very few brands have the budget to make that work, so the smart play is to be strategic and make sure you know where your audience are before you start spending money to talk to them. Most of all, be easy to remember for the right reasons. You can’t bore a customer into buying your product, so solve their problems, memorably.

The prevailing wisdom is that only around 5% of your audience is in market for your product or service at any one time. Therefore it’s critical that you create and use your brand assets (including Logo, colours, iconography, tone of voice, sound signature, jingle etc) consistently to make it as easy as possible for them to remember you when they do finally come into market.

People are curious and have questions. Oh, and it helps with SEO.