With 18-25 year olds being twice as likely to die or be seriously injured in a car accident, myDRIVESCHOOL® was created to help better prepare our kids for a safer, better prepared start to their life on the road.
The ‘Well Played’ brand platform was created to emphasise the fun approach of the product and appeal to an audience who spend much of their spare time online and gaming.
One of the brand challenges with MDS, is the need to engage both B2C and B2B audiences on their own terms and in the relevant channels. This places high value on the creation and management of consistent brand assets with an emphasis on agility and speed to market.
For stage one of a recent branding project, we were tasked with the name and branding creation of a new Landscape Design Studio.
After extensive category analysis, and in close collaboration with the client, we established their brand proposition before beginning the design process to encapsulate that in a logo and corresponding collateral.
