Cam was responsible for many of our successful campaigns as well as brilliant tag lines which resonated perfectly with our markets…. be it for a $20 Cap and T-shirt for our teenage fan base, or an $85,000 GTS for Corporate Execs & successful Tradies.

After a few years, while working with Cam at Mattingly & Partners and feeling very enthusiastic about his talents and all aspects of his creativity, work ethic and all-round good bloke style of working with people, we agreed Cam would join our Company as a full-time employee to head up a new Department for our Advertising and Activations across both Holden Special Vehicles and Holden Racing Team.

Cam’s role in this ‘In house Agency’ proved to be very successful as he was involved right from the outset in all campaigns, marketing plans and product strategies. Cam also bought to the role an outstanding level of popularity with all staff members with his bright personality and can-do attitude to every project no matter how large or small.

I am pleased to have maintained contact with Cam, long after his superb contributions in playing such a big part in creating the exciting pulse and heartbeat of the HSV and HRT brands, and continue to see evidence that he has not lost his touch in his specialist field of enriching brands and creating consumer demand for the projects he tackles.